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Viral confrontation video

The Ulta Beauty confrontation

Over Easter weekend 2025, Rep. Nancy Mace was filmed cursing at a gay small-business owner at an Ulta Beauty in Mt. Pleasant, SC, telling him 'f*** you' and calling him 'absolutely f***ing insane.' Mace posted her own video of the exchange, which reached approximately 7 million views; the constituent said he stood 6-10 feet away and simply asked about town halls.

ABC News 4 Charleston, Nancy Mace Ulta Beauty confrontation video
Photo: ABC News 4 / YouTube. Source

Over Easter weekend 2025, according to reporting by the Post & Courier, Rolling Stone, and The Advocate, Rep. Nancy Mace cursed at a constituent, Ely Murray-Quick, a gay small-business owner, inside an Ulta Beauty store in Mt. Pleasant, South Carolina, telling him "f*** you" and calling him "absolutely f***ing insane." Both parties filmed the encounter. Mace posted her own video to social media, where it reached approximately 7 million views. Murray-Quick told The Advocate he was standing 6-10 feet away when he asked her about scheduling town halls, directly contradicting her public account that he had been aggressive or threatening. Mace has disputed his characterization of the exchange.

ABC News 4 Charleston, coverage of the Ulta Beauty confrontation, April 2025.

Sources & related coverage

Disclosure

Ely Murray-Quick is connected to Maceopedia and has provided information and materials to this site. This relationship is disclosed in the interest of transparency, and readers should consider it when weighing the content of this page. The factual statements on this page are attributed to the public news reports and public records cited here.

Mr. Murray-Quick is a non-party to every lawsuit. He is not a plaintiff, defendant, third-party defendant, or other named party in any lawsuit brought by or against Nancy Mace, in any lawsuit documented on this site, or in any other civil action arising from the events described on this page.

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