The Ulta Beauty confrontation
Over Easter weekend 2025, Rep. Nancy Mace was filmed cursing at a gay small-business owner at an Ulta Beauty in Mt. Pleasant, SC, telling him 'f*** you' and calling him 'absolutely f***ing insane.' Mace posted her own video of the exchange, which reached approximately 7 million views; the constituent said he stood 6-10 feet away and simply asked about town halls.
Over Easter weekend 2025, according to reporting by the Post & Courier, Rolling Stone, and The Advocate, Rep. Nancy Mace cursed at a constituent, Ely Murray-Quick, a gay small-business owner, inside an Ulta Beauty store in Mt. Pleasant, South Carolina, telling him "f*** you" and calling him "absolutely f***ing insane." Both parties filmed the encounter. Mace posted her own video to social media, where it reached approximately 7 million views. Murray-Quick told The Advocate he was standing 6-10 feet away when he asked her about scheduling town halls, directly contradicting her public account that he had been aggressive or threatening. Mace has disputed his characterization of the exchange.
ABC News 4 Charleston, coverage of the Ulta Beauty confrontation, April 2025.
Sources & related coverage
- Post & Courier: Mace caught on video swearing at constituent at Ulta Beauty
- The Advocate: Nancy Mace's Target speaks out, constituent says he stood 6-10 feet away
- Rolling Stone (YouTube): Mace confrontation clip