Nancy Mace Set 'Quotas' for Staff of How Many Times She Wanted to Appear on Television Per Day: Report
Jamie Frevele ·
Mediaite reported on November 2, 2023 that, according to documents obtained by The Daily Beast, Rep. Nancy Mace's staff handbook required her communications team to book her on national television between one and three times per day and on local television at least six times per week. The handbook, which Mace wrote herself, also allocated more than one-third of her congressional office's annual budget, approximately $500,000, to 'marketing,' an unusually high proportion for a congressional office. Former aides described an office culture in which legislation served primarily as a vehicle for media opportunities rather than policy outcomes.
"legislation served to get her more media opportunities", former Mace aide, via The Daily Beast
Mediaite reporter Jamie Frevele reported on November 2, 2023, drawing on an investigation by Daily Beast reporter Jake Lahut, that internal documents revealed the extent to which Rep. Mace had structured her congressional office around personal media promotion. Her staff handbook, written by Mace herself, set explicit daily and weekly quotas for television appearances: between one and three national bookings per day and at least six local appearances per week.
The handbook also allocated more than $500,000 annually, roughly one-third of the total Member Representational Allowance, to a "marketing" line item. Former aides told The Daily Beast that the arrangement inverted normal congressional priorities: legislative work existed primarily to generate press appearances, not the reverse.
Original reporting
- The Daily Beast: Nancy Mace's Staff Guide Shows Her True Priority: Nancy Mace, Jake Lahut, November 2, 2023
